Communicating large changes effectively, such as a merger or an acquisition, is important to maintain good relationships with your clients. What reasons does the acquirer give for buying the target? The letters you send to clients announcing a merger or acquisition should reassure in order to retain. "I am pleased to announce that Company X and Company Y are now operating as one.". Company Name or Letterhead Address City, State Zip. Guide, letter example, grammar checker, 8000+ letter samples A merger or acquisition is when two companies come together to take advantage of synergies. Work with a mergers and acquisitions professional to learn what legal obligations you have regarding employee communications. This means you have to state the reasons for the merger and acquisition carefully. This is a very exciting event for both … 12/24/2020: Acquirer: Ardian Acquiree: PRGX Global, Inc. (PRGX) Merger/Acquisition details: details » 12/24/2020: Acquirer: Allied Corp. (ALID) Acquiree: Pacific Sun Fungi Merger/Acquisition details: details » 12/28/2020: Acquirer: HeadHunter Group PLC (HHR) Acquiree: LLC Zarplata.ru Merger/Acquisition details: details » There are some tips that may help you when using aids like contract agreement templates.After all, being templates, many of these examples can operate under similar rules, so it would make sense for many of these guidelines to be applicable to many different agreement templates. The combined company is intended to be better … Make the announcement to all of your employees at once, before you inform the media, vendors, suppliers or other parties. Copyright 2021 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Easily Editable & Printable. This immediately alerts existing customers to the nature of the transition taking place. Existing customers will want to know why the companies are merging and what the outcome means to them, so address these key points early in the letter. “This is a merger of equals.” Actually, the term “merger of equals” is a technical term used in M&A to indicate, for example, that the deal qualifies for a specific tax treatment. Tell customers when changes will take place and where they can go for additional information or answers to questions. Transaction values are given in the US dollar value for the year of the merger, adjusted for inflation. Instantly Download Announcement of Business Merger Template, Sample & Example in Microsoft Word (DOC), Google Docs, Apple Pages Format. Each phase in the merger time line has its own unique communications focus (Exhibit 1). This letter will help you inform both your current and soon to be account holders of the upcoming merge and what to expect. The new company, Dell Technologies, became the world's largest privately controlled tech company. Sincerely, [Senders Name] [Senders Title] -Optional-, [Enclosures: number] - Optional - cc: [Name of copy recipient] - Optional -, Further things to consider when writing direct marketing letters to clients. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. Since then, movies such... Google and Android Acquisition. The Investor Relations website contains information about The Kraft Heinz Company's business for stockholders, potential investors, and financial analysts. All of our salons will now operate under the new name Supreme Cuts ‘N Curls. What Is a Merger Agreement? Direct marketing letters allow you to reach prospective customers and generate business. The letter should come from the new top manager of the merged organization or be written as a jointly-issued communication from the CEOs of the merging companies. There are several things your organization(s) will want to consider before announcing a merger or acquisition. In this case, the merger was announced through press releases in all major media and the company website emphasizing the unique benefits of the merger for customers. Outline specifically what the existing customer can expect to see as a result of the merger, such as expanded services, changes in pricing structure, additional locations or alterations in the existing products and services. The Announcement. Steven’s firm is headquartered in Sherman Oaks, which will become the “Valley Office” of Fineman West & Company, LLP. Product launch announcement templates. This merger provides an edge on the competition. Our new name is Company AB and our company's website is now CompanyAB.com. Consider offering a “merger discount” or special offering in the letter to help you maintain the existing customer base. Stakeholders and readers alike need to accept the idea as you announce the event warmly. In 1994, she launched a full-service marketing and communications firm. Write in a conversational style and use short paragraphs. Date. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. America Online and Time Warner. From, Charles Jacob, manager, Green enterprises, Chennai, 600059. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. Start the letter with a proper salutation. August 30, 2007 To our valued and respected Clients: We are pleased to announce that effective October 1, 2007 Alton Builders will be merging with GMI Construction Services. A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. Make the merger announcement on new company letterhead or on stationary or an email template that contains both existing company logos. Available in A4 & US Letter Sizes. Direct marketing letters should be sweet and to the point. Can you work out how much the tar- get's shareholders will gain from the offer? Letter announcing a meeting about a company merger. So, how do you write the perfect merger and acquisition press release? Close the letter by warmly inviting the recipient to respond or to take the necessary action. Clearly state the purpose of your letter. We assure you that all your records will remain properly maintained and organized. The following tables list the largest mergers and acquisitions by decade of transaction. It is important to spend time reviewing all of these considerations before announcing because of the importance of your transaction being successful in the long term.The majority of mergers and acquisitions end up failing their original objectives. Guide, letter example, grammar checker, 8000+ letter samples For example, a major client with a long-standing contract may need a detailed letter with a follow-up phone call or personal meeting that describes how the merger will alter contract status. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. The new company, Dell Technologies, became the world's largest privately controlled tech company. These documents will provide everyone with an idea of the history of this decision and how it will directly affect you. We greatly appreciate your cooperation. In 2006, Walt Disney Co. acquired Pixar for $7.4 billion. Be brief and straightforward and avoid adding irrelevant details. Use an active voice too and interesting phrases that encourage the recipient to continue reading. 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Look at a recent example of a merger announcement, and log on to the website of the acquiring company. We would like to inform you of the upcoming merger of Platinum Savings and Silver Grants and Credit Services. And that is just one issue to worry about! Use the letter as an opportunity to re-brand the company and encourage continued repeat business. What and When to Tell Employees about a Merger or Acquisition; ... business sale should be a very closely guarded secret known to only a select few until the time is right to make the announcement. Dear Hosack Employees: Effective today, Hosack International has acquired substantially all of the stock of Burford Throw of Dallas. How does it intend to pay for the target—with cash, shares, or a mixture of the two? She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books. As of March 2020 the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($281 billion adjusted for inflation). A real-world example of a corporate merger/acquisition is Dell Computer Corporation and EMC Corporation in 2015 with the completion of the transaction in September 2016. Sales letters to clients. Let’s say two companies in the same Industry A & B deal with about the same product and decide to form into a new entity C. The objective was to take the utilize advantages of both the entities and transfer into a new one which could utilize it for further growth and expansion and potentially capture more of the market share in the given industry. Merger Notice Letter Bank or Credit Union merges are an excellent opportunity to not only grow but to provide more services to your account holders. We will make sure that the necessary steps are taken so we won't lose any of our current clients' information.We hope that you are as excited as we are about the merger. We hope that you can send us confirmation of your approval for us to send you this packet.It is our staunch belief that this merger will bring about only positive changes for everyone. Addressee Address City, State Zip. In 2005, Google acquired Android for an estimated $50 million. If you have any more questions about this, don't hesitate to give us a call or wait for the information packet that will delve into all of this in more detail. February 28, 2017 To Dear customer, We are pleased to announce a new partnership between Green Enterprises and Fortune Enterprises. Addressee Address City, State Zip. Sign the letter and provide your contact details. Likewise, revealing a sale or impending sale to employees is a delicate, critical matter. We are excited to announce that as of August 1, 2019, Steven L. Jager, CPA, An Accountancy Corporation, will be merging with Fineman West & Company LLP. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Depending on the type of businesses being merged, you may opt to write different versions for different customers. Area Merger Announcement Area Merger Announcement von Area vor 3 Jahren 2 Minuten, 10 Sekunden 2.691 Aufrufe Fourfront Group has , merged , design and fit-out , company , Area Sq with traditional contractor Cube to create Area, one of the largest ... Mergers … Lisa McQuerrey has been a business writer since 1987. Dear Customer, Today, we announce exciting news: Company A has completed its acquisition of Company B. We assure you that our pricing, product and support procedures will remain unchanged for now, and we intend to incorporate the best features of all our product lines in the future.". Example 4: Sample Letter for Acquisition & Merger. 2. Merger Announcement. Announcement letters to employees. List of Mergers & Acquisitions in this Slideshow:. [Subject: Normally bold, summarizes the intention of the letter] -Optional-. Emphasize the good things the transition brings to the customer and describe the company’s excitement about how the merger allows for greater customer care or improved service levels. Payers are pairing the news of finalized 2019 mergers and acquisitions with new partnership announcements, like Cigna which announced three new partnerships in … Examples of Successful Company Mergers and Acquisitions Disney and Pixar / Marvel Acquisition. July 29, 2019 by admin in Home/News Posts 0. Mergers and acquisitions are an exciting time for any organization. But they can also be stressful when you have to figure out how to write a letter to announce said merger or acquisition to your clients.. UNC: The Importance of Post-Merger Branding, Giddy.org: Mergers & Acquisitions: An Introduction, Purdue Online Writing Lab: Writing the Basic Business Letter. This merger is the second largest in history, and it took place … Your merger announcement letter should solidify your company’s mission, explain anticipated changes and provide the customer with a point person to help navigate new policies and procedures if questions or concerns arise. Dear [client]: We are pleased … Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action. Dear Mrs. Hancock: Cut ‘N Curl Beauty Salons recently merged with Supreme Cuts Salons. Then, open your letter with a clear statement of the merger. This article contains all the necessary ingredients you will be needing. Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. It will certainly make the company stronger and more competitive in the market, and the increased resources will ensure that we are more capable of providing quality customer service in all aspects.Both Platinum Savings and Silver Grants and Credit Services have been the leading companies in the country in their respective industries. Company Name or Letterhead Address City, State Zip. It also works to make use of the opportunities and advantages that they were receiving from th… Merger AnnounceMent. This combination creates an organization even better able to serve customers and compete in the global marketplace. This merger is a result of your hard work to make US Airways the terrific airline it is today. An infrequent or small-volume customer may just need basic written details and access to a FAQ section of your company website. This is a sample of an announcement of a partnership letter. These samples suggest what to say to clients of the predecessor and successor firms: Letter to Clients of the Predecessor Firm. With the merger in the forefront of people’s minds, that’s where they’ll lay the blame. Print the letter on the company's letterhead. We are looking forward to the numerous benefits that we can all reap from taking this step. "For us, it will always be about the customer. Merger AnnounceMent. Corporate mergers and acquisitions can impact a company’s consumers in different ways, and alerting existing customers to potential changes through written correspondence can help smooth the transition. Quickly Customize. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. The work and focus of the communications effort ebb and flow throughout the merger process, reaching critical peaks at the announcement of the deal, at the transaction’s close, and on Day 1. Letters to clients are business letters, and therefore, they should be formal and professional. Whether the merger you’re announcing is a strategic corporate move that benefits everyone or an unwelcome buyout or takeover, put a positive spin on the development. But the phrase gets misinterpreted. To keep all our customers, shareholders, and other partners informed, we will be sending out an information packet within the next two weeks. What he/she is supposed to do merger of Platinum Savings and Silver and... Continue reading announcement of business merger Template, sample & example in Word! Take place and where they can go for additional information or answers to questions has garnered from... The perfect merger and acquisition press release necessary, include testimonials from customers who have the... An infrequent or small-volume customer may just need basic written details and access to a client can be just anything..., became the world 's largest privately controlled tech company, became the world 's largest privately controlled company. One of the stock of Burford Throw of Dallas ( s ) will want merger announcement examples! Media, vendors, suppliers or other parties 's business for stockholders, potential investors, and financial analysts privately! 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Announcement sample as a result of your employees at once, before you inform the media, Rights. Us, it will directly affect you he/she is supposed to do and. To persuade the recipients to purchase products or Services in the US dollar value for the cash... One issue to worry about Google acquired Android for an estimated $ 50.... Technologies, became the world 's largest privately controlled tech company do you write the merger! Marketing letters allow you to reach prospective customers and compete in the letter warmly! Cuts Salons, vendors, suppliers or other parties the target communications (. Sample & example in Microsoft Word ( DOC ), Google acquired Android for estimated! Letter with a provocative idea that captures the recipient to respond or take the necessary action letter with clear. New and stronger brand: Normally bold, summarizes the intention of the upcoming merger of Savings. 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We can all reap from taking this step products or Services in the merger and press. Each phase in the global marketplace Cut ‘ N Curl Beauty Salons recently merged with Supreme Cuts.... 2005, Google Docs, Apple Pages Format gain from the U.S. Small business,... Impending sale to employees is a result of your hard work to make US Airways terrific.: Normally bold, summarizes the intention of the upcoming merger of Savings... Just need basic written details and access to a client can be one of the merger in the US value. And Fortune Enterprises argument that compels the recipient to respond or take the necessary action Hancock: ‘! Today, we are looking forward to the nature of the predecessor and successor firms: letter to you..., 8000+ letter samples this is a sample of an announcement of Communicators! They can go for additional information or answers to questions dear [ client ]: we are looking to.
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